Swedish massage is a great introductory massage for many reasons, the first being that it involves firm, yet gentle strokes. 
In particular, Swedish massage incorporates several specific techniques that combine to give you a relaxing and beneficial experience. They include:

Long, sweeping strokes over a muscle that help to break up trigger points
Kneading the muscle to work deeper into the affected area
Rhythmically tapping an area with cupped hands to facilitate relaxation
Friction or rubbing a muscle group rapidly with the palms to stimulate warmth
Vibration or using the fingertips to quickly shake a muscle back and forth to loosen the area
a popular general-purpose system of massage, devised in Sweden.
Suggested 1-3 times per week. May be done weekly, best in a series of treatments 1x per week for 6-12 weeks, and a maintenance schedule based on need and consultation